Let’s build the system that scales your practice.
The SMART Practice System: search, paid and AI infrastructure built as one machine, by an engineer who took an enterprise sales platform from $0 to $500M. On the call, we find the part your practice is missing.
Book your strategy call →For cash-pay health practices that already have patients.
“I've been able to put myself on a waiting list.”
Dr. Diane Mueller: new patient calls up about 10x, two doctors hired to keep up.
$0 to $500M
Enterprise sales platform I built with my team
10x
New patient calls in six months for Dr. Diane Mueller
HIPAA
Compliant AI infrastructure, local or cloud
How it works
The SMART Practice System
How a stranger becomes a patient who stays. Each step feeds the next. Most practices are stuck on one, and the call finds which.
1. A patient searches
SCALE
You show up first
- Local rank on Google Maps
- AI search: ChatGPT & Google AI
- Paid ads when you want speed
2. They reach out
FLOW
Every lead answered in minutes
- Missed-call text back
- Instant follow-up
- Lead tracking in one place
3. They book a consult
CLOSE
They arrive ready to start
- Education before the call
- Reviews and proof
- Automated nurture
4. They start care
GROW
They stay, return and refer
- Guided patient support
- Retention
- Win-back of past patients
SETUP
The foundation under every step: your offer. Who you serve, the result you promise, and why patients should choose you.
Your patient math.
Five numbers you already know. Out comes what a patient is worth to you, the most you can pay to win one, and whether your marketing sits above or below that line. Your numbers, nothing projected.
Gross profit per patient
$3,600
Most you can pay to win one
At a 3 to 1 return on acquisition
$1,200
What you pay today
Per paid patient, referrals excluded
$521
Room for more patients
$33,552 in gross profit you're not collecting, every month
9 / mo
Spend a full schedule can justify
The ceiling on acquisition spend that still returns 3 to 1
$12,470 / mo
Uses the same model as the full tool: a 3 to 1 target return and 40% of new patients from referrals, which cost nothing to acquire. Change those, and see the 12-month compounding curve, in the full Patient Math tool.
Is this a fit?
This works if
- ✓Each patient is worth $3,000 or more to your practice over their lifetime
- ✓Patients return, renew or continue
- ✓You already have patients and revenue
- ✓You're cash-pay, hybrid or concierge
Not a fit if
- ✕You're launching from zero
- ✕You need patients inside 30 days
- ✕You bill insurance only, with nothing you set the price on
Tell me about your practice.
- 1
Tell me about your practice
The form takes a few minutes. It's how I come to the call already knowing your market.
- 2
We find the bottleneck
Where your patients are searching, who they're finding instead of you, and which SMART phase is holding the practice back.
- 3
You leave with the plan
If we work together, we agree the target in writing before anything starts, so there's nothing to argue about later.
Campaigns go live in weeks. Search compounds over six to nine months. You’ll always know which one you’re waiting on.
Hear it from the people I’ve built for.
“I definitely saw my new patient inquiries go up. There’s more consistency now.”
Dr. Alison Egeland
Functional medicine, Lafayette CO
“It has been one of the best investments we have made. People can now easily find us.”
Dr. Piper Gibson
Naturopathic, Las Cruces NM
“He’s unlike an agency. He’s in there implementing the changes himself. One of those service providers that does what he says he’s going to do.”
Dan Lievens
Founder and CEO, Share One, Austin TX