Sample Family Wellness is a made-up functional medicine practice in Springfield, used only to show the format.
| Condition | Worth | Fit | Demand | Proof | Open field | Total |
|---|---|---|---|---|---|---|
| Thyroid | 5 | 5 | 4 | 4 | 3 | 21 |
| Gut health | 4 | 4 | 5 | 3 | 2 | 18 |
| Hormones | 5 | 3 | 4 | 2 | 2 | 16 |
| Long COVID | 3 | 3 | 2 | 1 | 5 | 14 |
Pick: thyroid. Highest worth, the owner's strongest cases, and the proof already exists. Long COVID has the most open field but the least proof, so it goes on the "not now" list.
Focus statement: "For the next 90 days, Sample Family Wellness is the place in Springfield for thyroid care when standard labs come back normal."
